Are you planning to develop a mobile app? If so, consider web app creation using agile methodologies to simplify the process and increase your chances of success. In this SEO-optimized step-by-step guide, we’ll walk you through the critical steps in developing a mobile app using agile methodologies. Step 1: Define your project scope. The first…
CRM: The 80/20 Rule.
The fact is that 20% of your customers are responsible for 80% of your sales. This is the essence of the 80/20 rule. It is this core group of individuals who are consistently driving your sales. And also the same group that will grow your business. Look to increase engagement with this segment for your next creative…
Social Media Marketing for the clothing resale market
“In the past, wearing recycled clothing was motivated by economic necessity, but lately there has been a shift in fashion trends that has helped rid thrift stores and flea markets of their stigma “(Delong, M., Heinemann, B., & Reiley, K., 2005). This social awareness change has voided previous negative terms like “second hand” or “hand…
Consumer Decision Making
The consumer decision-making process is a cognitive state that doesn’t always follow a logical progression. A consumer makes an individual choice that will be influenced by highly unpredictable factors such as attitudes, emotional state, social media, friends’ inner circle, and external experts. Despite this unpredictability, brands have recognized the need to understand this process better…
Online Marketing Practices
The marketing processes change in fundamental ways due to the Internet and social media, with consumers gaining more control and power over these channels. So, the question now becomes, how should a company alter its online marketing practices to align with this fundamental change? As a result of how the internet and social media have…
Marketing Strategies for small Businesses
The term bottom of the pyramid refers to a marketing strategy that seems offensive on the surface until you realize that all goods and services are segmented, targeted, and positioned to benefit different members of the population. Although this article isn’t focusing on the income inequality gap globally, over 4 Billion people live at or…
Virtual Reality Marketing: Making the transition
As the speed of technology changes how we do business, it also changed where we conduct these business activities. As a direct result of the COVID-19 Pandemic, the world has changed as we know it; the marketplace has evolved and we are at a crossroads. Consequently, it is not safe to resume business as usual,…
Define your Target Market
Defining your target market is necessary because you need to develop messages that resonate within this specific group. Your content must speak the audience’s language and reach them on channels where they spend their time. As a digital marketer, I understand precisely how important it is to identify who I am speaking to, and who…
Ecommerce the catalyst for change
People will remember the twentieth century for the rapid changes in the speed of technology. Overnight, the natural evolution of communication technology changed the marketplace, and eCommerce is the catalyst. The way we exchange goods and services and how we collaborate and conduct business are all much different. The speed and innovations of eCommerce are…
The Strategic Planning Process.
The five most important steps in the strategic planning process are: knowing the ROI, committing adequate resources to segmentation, being consistent across all media with brand messaging, implementing mobile marketing campaigns, and using tools like analytics 2.0.Knowing the ROI is important because you will need to measure what is going out versus what is coming…