The five most important steps in the strategic planning process are: knowing the ROI, committing adequate resources to segmentation, being consistent across all media with brand messaging, implementing mobile marketing campaigns, and using tools like analytics 2.0.
Knowing the ROI is important because you will need to measure what is going out versus what is coming in. This will give you a clear financial value of its current marketing efforts and whether they are effective. Understanding the target audience is essential to the strategic planning process. It’s just as important as developing products and services that the customer needs. To fine-tune efforts and resources, this campaign should focus on key demographics using segmentation techniques that identify specific buyer traits, beliefs, and characteristics. In many situations, brands have learned that often mixed marketing campaigns work the best overall. This advantage is because, together, online and off-line communications can be developed using multiple media channels to increase awareness and reach. However, brands must ensure that the messages have consistency across all channels because this builds trust in the consumer’s eyes. It makes your brand more authentic and creates customer lifetime value. Consistency with your marketing efforts must become a long-term commitment. This is the best way to improve brand recognition. Finally, to maximize your efforts, programs like analytics 2.0 are a vital part of your mobile marketing campaign. These tools accurately measure how all parts of the marketing mix are working together to drive traffic and sales. And additionally, they provide insight into whether or not adjustments need to be made.